The new Mazda campaign has officially launched and it’s out to prove that “Driving Matters.” Caught up in our everyday lives, most of us pass by the thought of what being able to drive actually means. We have the freedom to travel wherever and whenever we want, and it’s a wonderful privilege we often take for granted.
Not only do we take the opportunity for granted, but the fun and excitement that driving brings as well. Mazda’s new message that “Driving Matters” demonstrates that driving is so much more than just operating a vehicle.
Russel Wager, Vice President of Marketing at Mazda North American Operations, said, “Through the Driving Matters campaign, consumers will get a glimpse at why driver matters so much to Mazda and why we obsess over every detail in designing our cars. Whether it’s for safety purposes or for maintaining our ‘fun to drive’ nature, it all comes down to the fact that driving matters to our customers and it matters to us.”
Driving is something most of us do every day and oftentimes we miss the little moments of fun we have in our cars. After one view of the new Mazda campaign, maybe we’ll take our cars and the fun of driving a little less for granted. You can check out the first “Driving Matters” story here.