Archive for August 25, 2015

Mazda6 and CX-5 Earn 2015 J.D. Power APEAL Study Awards

The Mazda6 and CX-5 are no strangers to acclaim from auto experts. We love even more, however, when our customers go to bat for their favorite Mazda models, testifying of their overall quality and appeal. In the J.D. Power and Associates Automotive Performance, Execution, and Layout (APEAL) Study of customers’ opinions after 90 days of ownership, both the Mazda6 and CX-5 were named winners in their segments.

2015 Mazda CX-5 - J.D. Power APEAL StudyThe 2015 Mazda6 claimed its second consecutive win as the most “APEAL-ing” vehicle in the “Midsize Car” class; and the 2015 CX-5 won its second award as winner of the “Compact SUV” segment. The CX-5 also took top honors in 2013.

The APEAL Study is based on eight areas of vehicle evaluation: engine/transmission; ride, handling, and braking; comfort/convenience; seats; cockpit/instrument panel; heating, ventilation, and cooling; sound system; and styling/exterior. The survey asks customers to relay their experiences after owning the new vehicle for 90 days; and when the results came in, it was clear that the Mazda6 and CX-5 had passed the test with flying colors.

The models’ appeal only gets better with the 2016 versions.

“Since going on sale in February, the refreshed 2016 Mazda6 and CX-5 have provided car-shoppers with what were already segment-leading vehicles and improved upon them with new technologies, premium materials and enhanced style,” said Jim O’Sullivan, Mazda’s North American president and CEO.

“We’re honored that J.D. Power and our customers recognize our relentless efforts, and we look to keep building the best cars and crossovers we can to meet the needs of discerning drivers.”

Stop by Steet Ponte Mazda today to check out the J.D. Power APEAL Study award-winning vehicles.

2016 MX-5 Launch Edition Raises $50,000 for St. Jude’s

With the donation of one of the exclusive 2016 MX-5 Launch Edition models, Mazda helped raise $50,000 for St. Jude Children’s Research Hospital. The very special edition MX-5 was auctioned as part of the hospital’s Hope in the Hamptons fundraising event.

2016 Mazda MX-5 “We set aside one of the MX-5 Launch Editions for a special occasion such as this and when the opportunity arose to be part of the St. Jude Hope in the Hamptons event, we felt this was the perfect way to support a great charity partner,” said Russell Wager, vice president of marketing for Mazda North American Operations.

St. Jude Children’s Research Hospital does amazing things to help kids who are faced with horrible illness and we are honored to help raise money for their cause any chance we get.”

The special edition MX-5 is painted in Soul Red and matched with a Sport Tan leather interior. The model is based on the MX-5 Grand Touring and features special badging as well as a Bose® Mini SoundLink® portable stereo system and gifts from the Mazda Heritage Collection apparel line.

The donation was made possible by the Mazda Drive for Good® program, which began just two years ago and has already given more than $7.6 million and pledged over 120,000 hours of volunteer service.